PROJECT
Rêverie
PROJECT
Rêverie
PROJECT
Rêverie

Where Japanese craftsmanship meets Parisian poetry, captured on film by Olivia Arthur for Matsuda.

A Dream State, Captured on Film
A Dream State, Captured on Film

Since the 1980s, collaborations with pioneering image-makers have shaped Matsuda’s creative identity, culminating in a new partnership with Magnum photographer Olivia Arthur. Shot in Paris, a lasting source of inspiration for the brand, Rêverie explores the space between reality and imagination, where artist and muse meet. The accompanying artist’s book is now offered as a complimentary gift with every purchase from the series.

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Matsuda Presents: Reverie

In Conversation with Olivia Arthur

Q: When you photograph, are you discovering the world or inventing it?

A: Photography is a way of discovering the world, but it is also more than that.The act of photographing and the relationship between the photographer and subject can also be theatrical, something of a game. I love the feeling of discovering something that you thought you already knew, but in a new way. Photography is very good at that. I have always been very interested in exploring the realm that lies between reality and imagination, something that photography captures best.

Q: You looked at earlier Matsuda catalogues from the 80's and 90's. What stayed with you, and how did those sensibilities echo in your own approach?

A: There is a feeling of storytelling and playfulness in those catalogues that I have tried to echo in this series for Rêverie.

Q: All images were shot on film. You often choose analogue over digital — a choice rooted in process and patience. Do you feel a work is somehow more complete when it's created on film?

A: Yes, I love working on film, or in analogue processes in general. There is a pace, where you have to take your time and be more considered, but there is also the element of surprise, of leaving a little bit more to chance and then waiting to see what mood, gesture, or emotion has been captured. It's not about completeness so much as texture and emotion.

Q: You've long worked with print and physical editions — objects that can be touched, turned, and kept. At Matsuda, we feel the same reverence for craft. What does the printed form mean to you in a time when most images live weightlessly on a screen?

A: I think that my favourite outcome for photography is in the printed form, bound as a book. There is something very complete about a book, and it is a very private and emotional way to look at work. I love the physical feeling that you can hold it in your hands, and turning the pages gives a different experience than looking at images alone. Sequences and combinations are often more important to me than single images.

Q: In Rêverie, the search for the muse mirrors the search for inspiration. How does inspiration reach you?

A: Inspiration for me is something that ebbs and flows. There are moments when everything starts to make sense, and the paths forward are clearly laid out. Then sometimes you lose it again and have to put your head down and keep following those paths until a new moment and new paths appear.

DESIGN
A Curated Selection
DESIGN
A Curated Selection
DESIGN
A Curated Selection

Eyewear as wearable art, classically modern, precisely crafted.

M1039 in Bottle Green | View Product
M3162 in Antique Gold | View Product
M3159 in Brushed Gold | View Product
M3153 in Matte Black | View Product
M1036 in Crystal | View Product
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PROJECT
An Expression of Reverie
PROJECT
An Expression of Reverie

Lightweight yet deliberate, the collection echoes the campaign’s exploration of the space between reality and imagination — where form becomes feeling, and design becomes instinct.

Each pair of Rêverie frames comes with a special edition of Cahier de Rêves, a limited-edition art book that explores the dreamlike narratives behind the collection through Arthur's evocative imagery.

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